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SMS marketing is one of the most profitable yet underutilized channels in DTC. But too many brands either under-send out of fear or over-send without strategy. On this episode of the DTC Podcast, Postscript’s Sam Melnick joins us to share how AI, segmentation, and conversational commerce are reshaping SMS into a true revenue-driving channel.

Find out more about Postscript here: https://postscript.io/

In this episode, you’ll learn:

The biggest mistakes brands make with SMS & how to fix them

AI-powered SMS: How real-time message optimization drives a 20% revenue lift

Segmentation strategies that maximize retention & conversions

How leading brands like Jones Road Beauty personalize SMS at scale

Why SMS is outperforming email for many brands on peak sales days

The future of AI-driven SMS—including Postscript’s new “Shopper” AI agent

If you’re serious about SMS as a revenue channel, this episode packed with actionable insights is a must-listen.

Timestamps:

00:00 - Why SMS is the next must-have owned channel

02:00 - The biggest SMS mistakes brands make

04:30 - Smart segmentation strategies for SMS

07:00 - How Jones Road Beauty personalizes SMS at scale

09:30 - AI-driven SMS optimization and testing

12:00 - Scaling conversational commerce with AI

15:00 - SMS vs. email: key differences and advantages

18:30 - Maximizing revenue with product drops and urgency

21:00 - SMS deliverability, compliance, and industry trends

24:00 - Why best-in-class SMS solutions outperform all-in-one platforms

27:00 - Postscript’s AI and product innovation roadmap

Hashtags:

#SMSMarketing #EcommerceGrowth #DTCBrands #MarketingStrategy #AIinMarketing #ShopifyBrands #RetentionMarketing #ConversationalCommerce #Postscript #DTCpodcast #TextMarketing #MarketingAutomation #CustomerEngagement

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