Amadeus expects its new partnership with Google Flights and Google Cloud to enhance its airline business by integrating advanced AI tools into its Nevio platform, following a previously failed alliance with ITA Software. Skift Research’s latest U.S. Traveler Trends report shows a surge in American travel, with AI tools like ChatGPT playing a growing role in how people plan and book trips, while direct bookings decline and OTAs rebound. Meanwhile, Booking Holdings reports strong ad performance on Google and a 25% year-over-year increase in social media marketing spend, signaling a shift in digital travel advertising strategy.

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