Every decision can impact the bottom line, says Terri Lucas, vice president of sales at SkyBitz Inc.

“Customers want to be sure their return on investment (ROI) is there before moving forward,” Lucas said. “We are working every day to provide the right data set so that they can derive those ROIs.”

Lucas, along with Debbie Sackman, SkyBitz’s senior product manager, took part in a “Technology in Action” talk during the FreightWaves Carrier Summit

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