Today on Business Brain, Shannon kicks things off with a brisket victory, reminding us that even after years of doing something, there’s always a new layer to learn—an insight that mirrors business growth. Dave shares a health update, revealing he was battling Lyme disease but managed to travel and speak at a conference while choosing not to drink alcohol. This sparks a conversation on how business functions often revolve around alcohol, and how having a few easy, non-confrontational reasons ready can help you gracefully opt out without judgment or awkwardness. The duo dives into how our relationship with alcohol evolves over time and how staying clear-headed can unlock unexpected advantages during networking events.

They also riff on how communication styles differ dramatically between in-person conversations and written messages. Shannon argues that written communication requires a more expressive approach—adding exclamation points, emojis, or personalized phrasing—to compensate for the lack of tone and body language. They discuss the importance of crafting automated messages with personality and branding (even down to using the same emoji in every newsletter). Dave highlights how ChatGPT helps him trim wordy emails, and they close out by urging listeners to reflect on how their employees communicate, and whether tools like templates or auto-responders help or hurt clarity.

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