Newsletter Operator

Brad Wolverton - How The Hustle Writes Great Newsletters, How To Recruit and Hire Writers, Habit-Forming Email Content, and More


Listen Later

Brad Wolverton is the editorial director at HubSpot Media and The Hustle (2.5M+ subscribers). Brad is also the creator of Newsletter Examples.

Follow Brad on Twitter: https://twitter.com/bradwolverton


Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

  • Work with Ryan's agency Tailwind 
  • Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.


Episode Topics & Timestamps

00:00 Proud to subscribe to newsletter examples on growth.

06:06 Recruit through long-term relationships, adaptability, and resilience.

09:03 Sam identified talent and facilitated her transition smoothly.

11:07 Restructuring Hustle's operations aimed at professionalism.

14:54 Consider audience, reach, and differentiation for success.

18:34 Expand your network to find credible sources.

22:46 New service for non-writing roles, cost-effective talent sourcing.

24:01 Clearing the path for talented employees.

28:45 Create habit-forming, repeatable content for email success.

32:49 Magazines structure: front, feature, fun sections.

35:55 HubSpot sought more diverse, experienced talent quickly.

38:09 HubSpot's marketing funnel reaches customers effectively.

41:37 HubSpot's strategy focuses on audience expansion.

43:54 Leverage hustle for cross promotions with newsletters.

49:37 Consider potential and be conservative in growth expectations.

52:29 Marketing show needed deeper, actionable content.

54:11 "Transition from introductions to tactical content."


Links Mentioned

https://newsletterexamples.co/

https://twitter.com/bradwolverton

...more
View all episodesView all episodes
Download on the App Store

Newsletter OperatorBy Matt McGarry and Ryan Carr

  • 5
  • 5
  • 5
  • 5
  • 5

5

31 ratings


More shows like Newsletter Operator

View all
The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

The Smart Passive Income Online Business and Blogging Podcast

3,465 Listeners

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! by Spencer Haws: NichePursuits.com

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

195 Listeners

The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

The Side Hustle Show

1,581 Listeners

The My Wife Quit Her Job Podcast With Steve Chou by Steve Chou

The My Wife Quit Her Job Podcast With Steve Chou

1,351 Listeners

Noah Kagan Presents by Noah Kagan

Noah Kagan Presents

901 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,265 Listeners

My First Million by Hubspot Media

My First Million

2,616 Listeners

Creator Science by Jay Clouse

Creator Science

455 Listeners

Send & Grow by SparkLoop by SparkLoop

Send & Grow by SparkLoop

6 Listeners

The Koe Cast by Dan Koe

The Koe Cast

145 Listeners

The Startup Ideas Podcast by Greg Isenberg

The Startup Ideas Podcast

185 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

346 Listeners

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs by Chris Koerner

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

109 Listeners

Moneywise by Hampton

Moneywise

633 Listeners

Never Enough by Andrew Wilkinson

Never Enough

55 Listeners