Parents will always want what's best for their children. Many go to great lengths to give their child just the tiniest leg up if that will mean success down the line. Whether that be after-school tutoring, private music lessons, or waking up at 5AM on a Saturday morning to drive your kid to practice, it's not difficult to find examples of parents making their child's development a priority. But what about that child's nutrition? Our guest today is Mark Brooks, co-founder of Brainiac Foods. Mark, together with his co-founder Jonathan Wolfson, found that certain nutrients were essential to early brain development; notably choline and omega-3. The problem is, it's not always easy to get your child to ingest foods that contain these nutrients. So the two founders decided to put a twist on a product that was already a hit in school lunchboxes: yogurt. By adding choline and omega-3 to yogurt they were able to support early-childhood brain development without asking parents (or kids) to sacrifice taste for growth.

Listen in as we cover everything from why they're not trying to be the #1 applesauce company, why food is the first line of defense when it comes to healthcare, and why it's not nutritious if it's not eaten.