Trying to figure out what brand strategy is and why you need a brand strategy for your business? In this episode, host Michelle Thames speaks with Maggie Bergin about the importance of a brand strategy and how to create a brand strategy for your business. Maggie shares her top tips for creating and implementing a brand strategy as well as some common mistakes business owners tend to make with their strategies. 

Maggie Bergin is a Brand Strategist on a mission to help entrepreneurs, freelancers and small businesses kick vagueness in the you know what. Maggie is the owner of Be Understood Branding, a bespoke Brand Strategy firm helping folks get more clients via a distinct, irresistible Brand. Maggie values clarity, empathy and thoughtful listening. She supports LGBTQ+ rights, believes Black Lives Matter and includes one Prince song in every playlist.

WATCH ON YOUTUBE: https://youtu.be/syKRUXopoRs

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