In this episode of Social Media Decoded, host Michelle Thames is joined by Cassidy, aka The Copywriting Mama, a messaging strategist and copywriter who helps mompreneurs and bold business owners find their authentic voice—and use it to build profitable brands.

Cassidy shares her powerful approach to brand voice, the difference between messaging strategy and copywriting, and why every business needs a clear messaging foundation before writing a single word.

Whether you’re struggling to stand out in a saturated market or feeling stuck with your content, this episode will show you how to write with more clarity, confidence, and conversion power.

What a brand voice really is (and why it’s your business’s secret sauce)

The difference between messaging strategy and copywriting

How to write content that sounds like you AND attracts ideal clients

Tips for finding your voice—even if you don’t feel like a “natural” writer

Why oversaturation is a myth—and how to embrace what makes you unique

🛍️ Cassidy’s Offers + Freebies: https://stan.store/thecopywritingmama
📸 Instagram: @thecopywritingmama
🌐 Website: www.thecopywritingmama.com

how to develop a brand voice

messaging strategy vs copywriting

how to stand out in a saturated market

authentic brand messaging

copywriting tips for entrepreneurs

finding your voice as a business owner

content that converts

mompreneur marketing strategy