You asked for some real brand examples, so Bethany roped two of her clients into sharing their brand. Dr. Luse describes how she struggled initially to come up with who/what she wanted her practice to be. So, she worked her way backwards and started with who she did not want to be. Ultimately, her process led her to a short memorable brand packed with power statements. Dr. Valadez has lived and breathed his brand for years. He talks about how he incorporated his team into the creation process, and together they came up with a mission statement that they refer to and use on a daily basis. Both Dr. Luse and Dr. Valadez share some inspirational resources that they continue to use to remind them of the importance of brand. 

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