BRAVE COMMERCE

By iHeartPodcastsBusiness Marketing Management

BRAVE COMMERCE episodes

January 14, 2021 How to adapt your eCommerce strategy to a global audience with Danone's Camille Lavenant
Featuring BRAVE COMMERCE's first global expert of the year, Camille Lavenant describes how to adjust your company's digital strategy to fit the widely different eCommerce maturity levels and expectations found across each country and market. She also shares her secrets to being a strong, reliable data partner to brands across the world.
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17 min
January 11, 2021 Clorox’s Douglas Milliken on data, personalization and the path to becoming the first modern CPG
Clorox VP of Marketing Transformation Douglas Milliken shares his take on how fortune 1000 brands are addressing data strategy for the year ahead. He also talks about the big bets Clorox is making as a company — like transforming their processes and thinking in order to become the first modern CPG. Learn about how they are growing their consumer base and providing them with the personalized experiences to keep them coming back.
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22 min
January 06, 2021 Revlon CEO Debbie Perelman on capturing a truly omni-experience for consumers in 2021
Revlon CEO Debbie Perelman provides insight into how she's thinking about eCommerce today and where it fits into Revlon's current and future strategy. From changing the way the organization works to empowering employees to execute on their own, she also shares how the company has reduced time to make decisions and scaled that success beyond eCommerce to other areas of the business.
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24 min
December 28, 2020 Double Feature: Bayer’s Paul Gelb and Founder of Ignite Venture Studio’s Jeff Smith talk CPGs and DTCs
This episode is a special double feature with Jeff Smith former Chairman of J&J and current Founder/Partner of Ignite Venture Studio + Paul Gelb Head of Digital Activation & Investment at Bauer. Get insight into the making of nimble and innovative DTCs and how they are prepping to take on legacy CPGs. And, then hear the other side — what long-standing, global CPG leaders are doing with eCommerce and digital media to keep their edge.
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37 min
December 21, 2020 How groceries reach the shelves with author Benjamin Lorr
Author of the book The Secret Life of Groceries, Benjamin Lorr describes the ins and outs of how grocers bring hundreds of thousands of products to their shelves on a daily basis. He also gives advice to retailers looking to build up their private labels. Lastly, Sarah and Rachel predict what's ahead for eComm in 2021!
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26 min
December 17, 2020 Improving fulfillment and inventory management in eComm with Flexe's David Glick
After 20 years in logistics and operations at Amazon, and now the Chief Technology Officer at Flexe, David Glick discusses successful tips for developing a DTC strategy that prioritizes the hardest step: getting the package to the consumer. Rachel and Sarah also give a recap on what they learned recording the first season of BRAVE COMMERCE in 2020!
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26 min
December 14, 2020 Mondelez's Jonathan Halvorson on the upcoming trends to watch in CPG
Mondelez's Global VP of Consumer Experience Jonathan Halvorson discusses the strategies, countries and trends you should be looking toward to stay ahead of upcoming consumer behavior changes. He also gives endearing advice on how to effectively implement decisive and compassionate leadership within a global team.
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34 min
December 10, 2020 Building and growing a small business during a global pandemic with Sara Polon from SouperGirl
SouperGirl's Sara Polon discusses how to bring a food product to market as she explains successfully breaking into the DTC landscape and wholesale retailers. She also gives helpful advice on how to differentiate your product through value marketing and effective communication to your consumers. Lastly, get the inside scoop about her experience on Shark Tank!
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21 min
December 07, 2020 Beam Suntory's Jessica Spence on crafting fantastic consumer experiences
Beam Suntory's President of Brands Jessica Spence talks about her bias towards action and the fascinating lessons we can learn from China's eCommerce maturity. She also shares tips for creating a powerhouse team who can see eCommerce not as a transactional channel, but as a driver of brand experience. But first, Rachel and Sarah take a look back at the biggest winners of Cyber 5 weekend.
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36 min
December 02, 2020 Maneuvering Hawaiian mountains and channel disruption with P&G's Katy Moeggenberg
P&G's Head of NA Hair eBusiness & Global Marketing Technologists Katy Moeggenberg discusses how the company aligned across every part of the organization to expertly navigate the nuances of eCommerce. She also shares insight into balancing D2C and retailer relationships as major channel disruption changes the beauty, personal and hair care industries.
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25 min