BRAVE COMMERCE

By Adweek

MikMak Founder & CEO Rachel Tipograph and Profitero’s President S... more

4.9

109109 ratings

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FAQs about BRAVE COMMERCE:

How many episodes does BRAVE COMMERCE have?

The podcast currently has 281 episodes available.

BRAVE COMMERCE episodes:

October 30, 2020 Get your digital strategy ready for cold & flu season with insights from Pharma Powerhouses GSK and Bayer
GSK’s VP of Global Digital Commerce Taryn Marella and Bayer’s Head of Digital Activation & Investment Paul Gelb join BRAVE COMMERCE in this double feature episode. Learn how both are leaning into digital to help their legacy brands stay ahead of...
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57min
October 28, 2020 What the e.l.f. does Chipotle and Alicia Keys have to do with cosmetics? with e.l.f.’s Kory Marchisotto
e.l.f. Cosmetics CMO Kory Marchisotto talks about embracing the cosmetics brand's digital first roots, leveraging technology and AR to power the human experience, and why being nimble has helped the company grow market share in an industry that's under pressure. She also gives insight into two fearless collaborations from this year and what goes into launching a product line during a pandemic.
Hosted on Acast. See acast.com/privacy for more information.
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37min
October 23, 2020 Constellation Brand's Wayne Duan on the challenges of selling booze online and why D2C should be viewed as a relationship channel
Constellation Brand's VP of eCommerce Wayne Duan explains the three tier system in place for selling alcohol and what it means for eCommerce. He also explains how he approaches creating the right conditions for his team to win and why brands should think of D2C as a relationship channel, not a commerce channel. And, for those who love Modelo, Wayne shares background around the new Modelito.
Hosted on Acast. See acast.com/privacy for more information.
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31min
October 21, 2020 Hershey's Chief Digital Officer Doug Straton on playing offense to win in eCommerce for Halloween 2020
Hershey's Chief Digital Officer Doug Straton gives a look into Hershey's playbook for winning Halloween 2020 and shares how learnings from Easter helped the brand prepare for a much different spooky season. He also talks about how fulfilment, packaging and impulse buying are all being reimagined as the pandemic continues on.
Hosted on Acast. See acast.com/privacy for more information.
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30min
October 14, 2020 J&J's Surabhi Pokhriyal on why curiosity is essential for eCommerce and how to avoid 'SUMO'
Johnson & Johnson's Global Director of eCommerce Acceleration Surabhi Pokhriyal adds a new acronym to the alphabet soup of eComm terms while sharing how brands should look to other industries with curiosity and inspiration to see what's around the corner. She also explains why there's no end destination when it comes to eCommerce knowledge.
Hosted on Acast. See acast.com/privacy for more information.
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28min
October 09, 2020 Amazon Prime Day Special: How brands can win on one of the biggest shopping days of the year
In this special episode of BRAVE COMMERCE, Rachel and Sarah talk Prime Day 2020 (and Target Deal Day and Walmart's Big Save Event and more...). The hosts give tips for how brands can be smarter by thinking beyond the retailer, the potential impact of these major shopping days on brands and what can be done to win on eCommerce next week. Pro tip: It's not too late to make changes to your strategy.
Hosted on Acast. See acast.com/privacy for more information.
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20min
October 04, 2020 RB President Cynthia Chen on her career journey and how urgency is key for eCommerce
RB's President of North America Health Cynthia Chen shares her philosophy on balancing personal life and work, how it has shaped her career and why 'urgency' and entrepreneurial spirit is important for both RB and eCommerce. She also provides insight into the surprising products that started trending six months into the pandemic.
Hosted on Acast. See acast.com/privacy for more information.
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33min
October 04, 2020 Kellogg's CMO Gail Horwood on the overnight acceleration of online grocery
Kellogg's CMO Gail Horwood shares how consumer demand for online grocery shopping has accelerated five years overnight. 2020 isn't just changing how we shop, but it's also changing how marketers need to go-to-market and operate internally.
Hosted on Acast. See acast.com/privacy for more information.
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36min
October 04, 2020 Kraft-Heinz's Elizabeth Bennett on creating solutions for consumers rather than products
Kraft-Heinz's VP of Global eCommerce, Elizabeth Bennett shares her guiding principle for creating a strategy that works, the need for brands to go back to school to ace eComm, and prioritization in the work-from-home era. The trio also talks about online grocery innovation and how to enhance the consumer experience with better practices around things like click and collect.

Subscribe to BRAVE COMMERCE on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
Follow our hosts on Twitter: @RachelTipograph @PezMeister1
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
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29min
October 04, 2020 Boxed CEO Chieh Huang on customer loyalty and the future of delivery
Boxed CEO Chieh Huang talks about brand loyalty, experimenting with a media mix beyond TV and his take on the most underutilized media channel among brands. He also offers insight into the trends that will shape the future of delivery to boost efficiency.
Hosted on Acast. See acast.com/privacy for more information.
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28min

FAQs about BRAVE COMMERCE:

How many episodes does BRAVE COMMERCE have?

The podcast currently has 281 episodes available.

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