BRAVE COMMERCE

Sabra CMO Jason Levine talks about how Sabra reorganized to go all-in on eCommerce and how that move helped accelerate the brand beyond its roots as a dip company. He also shares how the team got better at the basics to win the digital shelf and create a seamless path for consumers -- from discovering a new recipe to making it into the online grocery basket.

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Nespresso's VP of Marketing Justin DeGeorge talks about how sustainability has always been core to brand, from smart packaging design to supporting and growing deep relationships with the farming community.  He also shares details on Nespresso's latest commitment for becoming carbon neutral by 2022 and how he has expanded the brand beyond its D2C roots.

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With more people expected to shop from home this holiday season, Rachel and Sarah break down their predictions for what will happen online during this year's Turkey 5. Will this year bring the end of Black Friday? How much will the impending 'shipageddon' impact the way consumers buy? What brands are in the best position for success heading into the biggest shopping weekend of the year? 

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Pernod Ricard's Global Head of eCommerce Stuart Heffernan on the importance of striking a healthy balance between short-term commercial needs of the business and creating long-term healthy growth in eComm. He also shares how the brand has changed its digital strategy to "home-tainment," featuring virtual mixologists and DIY cocktail kits to bring entertainment home as we head into the holiday season. 

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Lowe's Chief Brand and Marketing Officer Marisa Thalberg talks about the similarities in leading marketing strategy for global companies from beauty to QSR to home improvement throughout her career. She also shares how it felt to start a new gig at the onset of the pandemic and how she helped Lowe's pivot its marketing strategy early on while remaining authentic to the brand. 

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Patrón's Global VP of Marketing Adrian Parker explains the term digital commerce, the ways covid has disrupted the alcohol industry and how the company used social to get half a million margaritas into consumers hands for a virtual Cinco de Mayo. He also speaks to the role of technology and how they use it to sell handcrafted stories.

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Campbell's VP of eCommerce and Omni Shopper Marketing Diana Haussling shares how she’s advancing eCommerce knowledge across the organization as online shopping accelerates. She also talks about the impact of her past experience across a variety of roles, why orgs must embrace collaboration to succeed in eComm and how she's unafraid to use her voice.

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Kimberly-Clark's Chief Growth Officer Alison Lewis talks about what it means to lead growth for a brand that has shown no signs of slowing during the pandemic and how it allows her to connect the dots between marketing, innovation and commercial teams. She also explains why it's exciting to see eComm growth force marketers to move faster.

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GSK’s VP of Global Digital Commerce Taryn Marella and Bayer’s Head of Digital Activation & Investment Paul Gelb join BRAVE COMMERCE in this double feature episode. Learn how both are leaning into digital to help their legacy brands stay ahead of...

e.l.f. Cosmetics CMO Kory Marchisotto talks about embracing the cosmetics brand's digital first roots, leveraging technology and AR to power the human experience, and why being nimble has helped the company grow market share in an industry that's under pressure. She also gives insight into two fearless collaborations from this year and what goes into launching a product line during a pandemic.

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