BRAVE COMMERCE

By iHeartPodcastsBusiness Marketing Management

BRAVE COMMERCE episodes

October 23, 2020 Constellation Brand's Wayne Duan on the challenges of selling booze online and why D2C should be viewed as a relationship channel
Constellation Brand's VP of eCommerce Wayne Duan explains the three tier system in place for selling alcohol and what it means for eCommerce. He also explains how he approaches creating the right conditions for his team to win and why brands should think of D2C as a relationship channel, not a commerce channel. And, for those who love Modelo, Wayne shares background around the new Modelito.
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32 min
October 21, 2020 Hershey's Chief Digital Officer Doug Straton on playing offense to win in eCommerce for Halloween 2020
Hershey's Chief Digital Officer Doug Straton gives a look into Hershey's playbook for winning Halloween 2020 and shares how learnings from Easter helped the brand prepare for a much different spooky season. He also talks about how fulfilment, packaging and impulse buying are all being reimagined as the pandemic continues on.
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30 min
October 14, 2020 J&J's Surabhi Pokhriyal on why curiosity is essential for eCommerce and how to avoid 'SUMO'
Johnson & Johnson's Global Director of eCommerce Acceleration Surabhi Pokhriyal adds a new acronym to the alphabet soup of eComm terms while sharing how brands should look to other industries with curiosity and inspiration to see what's around the corner. She also explains why there's no end destination when it comes to eCommerce knowledge.
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28 min
October 09, 2020 Amazon Prime Day Special: How brands can win on one of the biggest shopping days of the year
In this special episode of BRAVE COMMERCE, Rachel and Sarah talk Prime Day 2020 (and Target Deal Day and Walmart's Big Save Event and more...). The hosts give tips for how brands can be smarter by thinking beyond the retailer, the potential impact of these major shopping days on brands and what can be done to win on eCommerce next week. Pro tip: It's not too late to make changes to your strategy.
Hosted on Acast. See acast.com/privacy for more information.
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21 min
October 04, 2020 Boxed CEO Chieh Huang on customer loyalty and the future of delivery
Boxed CEO Chieh Huang talks about brand loyalty, experimenting with a media mix beyond TV and his take on the most underutilized media channel among brands. He also offers insight into the trends that will shape the future of delivery to boost efficiency.
Hosted on Acast. See acast.com/privacy for more information.
See omnystudio.com/listener for privacy information.
28 min
October 04, 2020 Kraft-Heinz's Elizabeth Bennett on creating solutions for consumers rather than products
Kraft-Heinz's VP of Global eCommerce, Elizabeth Bennett shares her guiding principle for creating a strategy that works, the need for brands to go back to school to ace eComm, and prioritization in the work-from-home era. The trio also talks about online grocery innovation and how to enhance the consumer experience with better practices around things like click and collect.

Subscribe to BRAVE COMMERCE on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
Follow our hosts on Twitter: @RachelTipograph @PezMeister1
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
See omnystudio.com/listener for privacy information.
30 min
October 04, 2020 Kellogg's CMO Gail Horwood on the overnight acceleration of online grocery
Kellogg's CMO Gail Horwood shares how consumer demand for online grocery shopping has accelerated five years overnight. 2020 isn't just changing how we shop, but it's also changing how marketers need to go-to-market and operate internally.
Hosted on Acast. See acast.com/privacy for more information.
See omnystudio.com/listener for privacy information.
36 min
October 04, 2020 RB President Cynthia Chen on her career journey and how urgency is key for eCommerce
RB's President of North America Health Cynthia Chen shares her philosophy on balancing personal life and work, how it has shaped her career and why 'urgency' and entrepreneurial spirit is important for both RB and eCommerce. She also provides insight into the surprising products that started trending six months into the pandemic.
Hosted on Acast. See acast.com/privacy for more information.
See omnystudio.com/listener for privacy information.
34 min
September 21, 2020 Meet the Hosts: Rachel Tipograph and Sarah Hofstetter
Welcome to BRAVE COMMERCE Podcast, where MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics.

Subscribe to BRAVE COMMERCE on your favorite podcast platform!
You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.
Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.
Follow our hosts on Twitter: @RachelTipograph @PezMeister1
And if you have a question or suggestions for the show, send us an email at [email protected].
Hosted on Acast. See acast.com/privacy for more information.
See omnystudio.com/listener for privacy information.
16 min