Justin Goodbread opens a window into the hidden world of business exits, revealing why 80% of entrepreneurs never successfully sell their companies despite having most of their net worth tied up in them. From his first landscaping company at age 15 through multiple six, seven, and eight-figure exits, Goodbread shares the counterintuitive strategies that transform businesses from jobs into valuable assets.

Whether you're just starting your entrepreneurial journey or considering your exit strategy after decades in business, this conversation will fundamentally shift how you view your company's potential value and legacy.