In this episode of the I DO Wedding Marketing podcast, I had the absolute pleasure of sitting down with Zoila Castro—co-founder of Nomad Agency and BTS Bridal Besties—to talk all things luxury bridal marketing and wedding day content creation. We explored how to authentically connect with today’s luxury couples on social media, the growing demand for wedding day content creators, and how to make your wedding content truly stand out on platforms like Instagram, TikTok, and Pinterest. Zoila shared her global background in luxury fashion and bridal marketing, including her incredible work with brands like Galia Lahav.

We dug into how to plan content capture during weddings even if you're solo, why B-roll and organic moments resonate with modern brides, and the importance of collaboration between vendors. Zoila also dropped so much wisdom about working with influencers, from evaluating engagement and creating agreements to maximizing visibility through bridal showers. We also touched on selecting cover photos, using trending audio effectively, and optimizing video posts across multiple platforms.

This episode is packed with actionable insights for wedding vendors, social media managers, and content creators looking to elevate their presence in the luxury wedding space. Whether you’re just starting out or ready to pitch an influencer, Zoila’s advice is grounded, strategic, and inspiring.

Tune in to hear how to reimagine your brand, connect authentically, and thrive in a rapidly evolving wedding market.

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