Social Media Decoded

Breaking the Cycle: Overcoming Shiny Object Syndrome


Listen Later

In this episode, Michelle Thames discusses shiny object syndrome (SOS) and its impact on entrepreneurs and digital marketers. She explains that SOS is constantly switching from one new tool or trend to another, which dilutes efforts and hinders success. Michelle explores why people fall prey to SOS, such as the natural appetite for novelty and the fear of missing out. She provides strategies for overcoming SOS, including setting vision-based goals, embracing mastery, cultivating patience, and establishing a review process. Michelle emphasizes the importance of building a sustainable business through consistent effort and disciplined scheduling.

Takeaways

  • Shiny object syndrome (SOS) is the constant switching from one new tool or trend to another, which dilutes efforts and hinders success.
  • People fall prey to SOS due to their natural appetite for novelty and the fear of missing out (FOMO).
  • To overcome SOS, setting vision-based goals, embracing mastery, cultivating patience, and establishing a review process is important.
  • Building a sustainable business requires consistent effort over time, disciplined scheduling, and the use of tools that enhance systems rather than replace them.
  • Chapters

    00:00 Introduction to Shiny Object Syndrome (SOS)

    03:18 The Key to Success: Crossing Finish Lines
    04:12 Strategies for Anchoring Focus
    08:14 Building a Sustainable Business
    10:07 Creating a Sustainable Path Forward
    11:16 Conclusion and Call to Action

    Book your 1:1 Coaching Call Here

    Book your marketing makeover here

    Catch up on other podcast episodes on Apple and Spotify

    Follow Michelle on Instagram

    Support the Show.

    ...more
    View all episodesView all episodes
    Download on the App Store

    Social Media DecodedBy Michelle Thames

    • 5
    • 5
    • 5
    • 5
    • 5

    5

    171 ratings


    More shows like Social Media Decoded

    View all
    Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

    Social Media Marketing Podcast

    1,447 Listeners

    The Amy Porterfield Show by Amy Porterfield

    The Amy Porterfield Show

    4,569 Listeners

    Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

    Build Your Tribe | Grow Your Business with Social Media

    2,613 Listeners

    Earn Your Happy by Lori Harder | YAP Media

    Earn Your Happy

    2,787 Listeners

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

    12,054 Listeners

    The Influencer Podcast by Julie Solomon

    The Influencer Podcast

    1,447 Listeners

    Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

    Social Media Marketing Talk Show

    83 Listeners

    The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

    The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

    877 Listeners

    Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing) by Hala Taha | Entrepreneurship, Sales, Marketing | YAP Media Network

    Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

    1,293 Listeners

    Hello Seven Podcast by Rachel Rodgers

    Hello Seven Podcast

    579 Listeners

    EmpowerHER by Kacia Ghetmiri

    EmpowerHER

    1,538 Listeners

    the bossbabe podcast by Natalie Ellis

    the bossbabe podcast

    1,781 Listeners

    The Jasmine Star Show by Jasmine Star

    The Jasmine Star Show

    2,573 Listeners

    The Mel Robbins Podcast by Mel Robbins

    The Mel Robbins Podcast

    20,416 Listeners

    Good Content with Shannon McKinstrie by Shannon McKinstrie

    Good Content with Shannon McKinstrie

    116 Listeners