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Summary

In this conversation, Tanner Mullen and Braiden Smith discuss the growth and challenges faced by KB Painting. Braiden shares his journey from a struggling furniture refinishing business to a successful painting company, highlighting the importance of sales strategies and understanding customer value. They delve into the psychology of sales, the significance of intrinsic value, and how to tailor pitches to meet customer needs. The discussion emphasizes the need for urgency, education, and building relationships through value to overcome competition in the painting industry.