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Summary

In this conversation, Tanner and Frank discuss the possibility of Frank pivoting his business from commercial construction to residential painting. They explore the power of Facebook ads for lead generation and the importance of nurturing residential leads. They also discuss the challenges of making quick decisions and taking action. The conversation highlights the benefits of using Drip Jobs software and the psychology of selling and building trust with customers. Finally, they discuss the transition to residential painting and the challenges that lie ahead.

Takeaways

Consider pivoting your business to residential painting to tap into a new market.

Utilize Facebook ads to generate leads and reach potential customers.

Don't get stuck in analysis paralysis - make quick decisions and take action.

Use software like Drip Jobs to streamline your lead generation and customer communication.

Chapters

00:00 Considering a Pivot to Residential

03:00 The Power of Facebook Ads for Lead Generation

06:00 Overcoming Analysis Paralysis

09:00 The Importance of Nurturing Residential Leads

12:00 Making Quick Decisions and Taking Action

17:00 The Benefits of Using Drip Jobs Software

20:00 The Psychology of Selling and Building Trust

23:00 Transitioning to Residential and the Challenges Ahead

25:00 Finalizing Decisions and Moving Forward