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Josh Edwards, owner of Edwards Painting Company, shares his journey of starting his own painting business. He discusses his goals of building a successful painting company that adds value to customers and empowers employees. Tanner Mullen advises Josh on the importance of creating predictability in his business, defining a core offer, and implementing effective marketing strategies. They also discuss the hiring process and the significance of maintaining job security and consistent pay for employees. Tanner emphasizes the need for standard operating procedures (SOPs) and the importance of taking risks to achieve business growth. In this conversation, Tanner Mullen provides advice to Josh Edwards, a new business owner in the painting industry. They discuss the importance of focusing on a specific niche and becoming an expert in that area. They also talk about the need for predictability in the business and the challenges of taking on projects outside of the core expertise. Tanner emphasizes the importance of hiring a marketing agency to generate leads and the value of building relationships with customers during the sales process. They also touch on the importance of confidence in estimating and closing deals.

Takeaways

Create predictability in your business to ensure a steady flow of work and maintain job security for your employees.

Define a core offer that sets your business apart and allows you to specialize in a specific area of painting.

Invest in effective marketing strategies, such as hiring a marketing agency, to generate leads and increase your business's visibility.

Implement a thorough hiring process to attract skilled and ambitious painters, and focus on maintaining their motivation and satisfaction through consistent work and fair compensation.

Develop standard operating procedures (SOPs) to streamline your business operations and ensure consistency and efficiency.

Take calculated risks to propel your business forward and achieve long-term growth and success. Focus on a specific niche and become an expert in that area

Maintain predictability in the business by staying within the core expertise

Hire a marketing agency to generate leads and focus on building relationships with customers

Develop confidence in estimating and closing deals through practice and experience