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In this conversation, Tanner Mullen and Mitchell Pascua discuss various aspects of growing a painting business. They cover topics such as production setup, systemization, and the use of production rates and Drip Jobs. They also emphasize the importance of customer reviews and marketing strategies, including Google Ads and Facebook Ads. The conversation highlights the significance of continuous improvement, leadership, and the power of video marketing. The main takeaway is the need to focus on lead generation and becoming a mastermind marketer to achieve business growth.

Takeaways

Focus on production setup, systemization, and the use of production rates to streamline operations.

Invest in marketing strategies such as Google Ads and Facebook Ads to generate leads.

Prioritize customer reviews and aim to have the most reviews in your area to build trust and credibility.

Utilize video marketing to showcase your work, answer customer questions, and build relationships.

Chapters

00:00 Introduction and Business Growth

01:05 Production Setup and Systemization

03:23 Using Production Rates and Drip Jobs

04:46 Continuous Improvement and Leadership

05:25 Marketing Strategies: Google Ads and Reviews

07:36 Increasing Google Reviews

10:10 Importance of Reviews and Google Guaranteed

12:00 Getting Customer Reviews

13:05 Investing in Facebook Ads

19:01 Utilizing Multiple Marketing Channels

21:30 The Importance of Lead Generation

23:13 Sales and Closing Ratio

25:10 The Power of Facebook Ads

26:33 Creating a Market for Cabinet Refinishing

28:00 Educational Marketing and Answering Customer Questions

30:01 The Value of Video Marketing

31:10 Becoming a Mastermind Marketer

32:20 Conclusion and Next Steps