July 29, 2025

Bree Johnson (Returns) | Co Founder of Frank Body

45 minutes

In episode 143 of the Glow Journal podcast, host Gemma Dimond talks once again to the co founder of Frank Body, Bree Johnson.

This is something I’d been thinking about doing for a while and, for whatever reason, season 7 feels like the right time to do it.

I had Bree and her Frank co founder, Jess Hatzis, on the podcast back in 2018, season 1- back when I thought this would just be a miniseries on the business of beauty. What I’d been wanting to do is bring back previous guests from the first few seasons and look at not just how their brand has evolved in the 7 or so years since I last interviewed them, but also get their take on the evolution of the beauty industry as a whole since we last did a deep dive and compare their answers from then to now.

Bree was the perfect founder to do this with. She was SO down to compare her previous answers to today’s feelings, I’ve worked with Bree and the larger frank team a lot over the last decade, I MC’d their newest launch on Monday so it has been really fun to just immerse myself in the Frank world this week. On top of that, Bree is a branding and beauty MASTERMIND. So few brands have been able to achieve what Frank has achieved, globally, so this was a really fun chat for me not just from a beauty perspective but from a marketing perspective.

Something I loved talking to Bree about was how she knew it was time to step away from her day-to-day role at Frank Body. Bree is still on the advisory board at Frank but isn’t there day-to-day anymore, so she’s got some really beautiful insight to share on knowing when the time is right for such a big change, navigating that change, and the identity piece that comes along with it.

In this conversation, Bree shares her thoughts on how new businesses can cut through the noise on social media with a 2025 lens, why frank body has moved away from novelty launches and has moved into high performance body care, and we compare her take on the state of the beauty industry with the answers she gave me back in season 1.