Some estimates indicate that by 2040, just 5% of farms will produce 75% or more of America’s agricultural output. But who will be in that 5%?

Aimpoint Research seeks to answer this question. The firm has conducted new, landmark research revealing the psychology of the farmers who are most likely to lead the industry in 2040 and both the internal and external factors impacting their success. Brett Sciotto, president and CEO of Aimpoint Research, is a graduate of the U.S. Military Academy at West Point and a former army intelligence officer. He revealed findings from the firm’s research at the 2020 Dairy Strong Conference held in January in Madison, Wisconsin.

Who will be the “farmers of the future”? Sciotto shares more with Progressive Dairy Editor Peggy Coffeen about the psychographic segmentation of the current farming population, which groups he believes will remain in business over the next 20 years, and how that impacts interactions within the agri-food supply chain.