What keeps Brett Sinclair firing on all cylinders? In this Checkout episode, Brett shares the AI tools (Fireflies and Opus AI) that fuel his content machine, as well as the game-changing podcasts such as Tropical MBA and Creator Science that keep him sharp and engaged. He reflects on Amazon’s delivery magic and how it’s shaping B2B expectations and how he keeps his global network engaged. Balancing a global community and two young kids isn’t easy, but Brett’s turn challenges into opportunities sets him apart as a true industry leader. If you’re after sharp insights, practical tips and a look behind the curtain of a B2B pioneer, this one’s for you.

Check out our full-length interview with Brett Sinclair here:

The B2B Revolution: How Brett Sinclair is Empowering Retailers for Growth | #487

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About your guest:

Brett Sinclair is a major thought leader in the B2B eCommerce space, founding the B2B eCommerce Association to unite professionals and drive innovation in this rapidly growing industry. With nearly 15 years of experience across technology sales, systems integration and digital transformation, Brett has helped powerhouse brands like Laminex, Insatec Pivot and Adobe rethink their strategies and thrive in the digital age. His unique ability to connect the dots across the ecosystem fuels his passion for educating and empowering others. Brett’s mission? To inspire collaboration, break barriers, and unlock the full potential of businesses navigating the B2B digital frontier.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via

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