Laura reached out for help to increase enrollment in her online classes. Despite her success in drawing people to her global retreats, she struggles to fill her online series and workshops. In this conversation, we discuss strategies to improve sign-ups for online offerings. Some of the ideas we consider include positioning online classes as 'extensions' of the retreat experiences, frequency and timing of communication, incentives for retreat participants, and the importance of urgency in online sign-ups. We then created a plan to convert her current library membership into something that might appeal to retreat participants.

EPISODE HIGHLIGHTS:

01:14 Laura's background and how she started leading retreats

03:40 How Laura’s retreat business survived the pandemic

05:23 Why & how to learn what motivates your students

12:19 The importance of urgency in marketing

13:59 Helping students bridge the gap between retreats and online classes

17:41 An idea to repurpose Laura’s membership to support retreat participants

18:42 How to create consistency with a constantly changing schedule

22:11 How to leverage moments of inspiration

22:42 Final Thoughts and Future Plans

EPISODE LINKS & RESOURCES:

Laura Lakshmi

Follow Laura on Instagram @yogawithlauralakshmi

LINKS AND RESOURCES:

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