The FIFA World Cup is the world's largest sporting event, 14% bigger than the Olympics in audience size and six times the size of the Super Bowl's 175 million viewers. And it's coming to Seattle in 2026 as the city becomes one of 16 North American locations chosen to host several games. How do cities pitch for sporting events of this size? What is the economic impact of occasions like this?

Peter Tomozawa, CEO of SEAFWC26, the organization tasked with preparing Seattle for the 2026 World Cup, talks about this and more at a recent Albers Executive Speaker Series. More important than putting on a good show is the legacy left behind, he says. "We're not going to build another Space Needle," he says, referring to the iconic construction from 1962 World's Fair. "The plan is to focus on a people-based legacy, on community, culture, and children."

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