What happens when you put an auditor in charge of employee benefits?
You stop accepting assumptions.
In this episode of Broken Benefits, Brian Duclos shares how a non-traditional background in accounting and internal audit shaped his approach to benefits strategy—and ultimately led him to challenge many of the industry's long-standing norms.
Rather than accepting annual cost increases as inevitable, Brian applies financial discipline, operational rigor, and data-driven decision-making to one of the largest expense categories organizations face. The result has been a series of innovative plan design strategies, stronger vendor accountability, and a fundamentally different way of thinking about benefits management.
This conversation explores the importance of data ownership, performance guarantees, vendor oversight, and why benefits leaders should start thinking more like business operators.
If you're responsible for managing healthcare costs, improving employee outcomes, or driving value from your benefits program, this episode offers a practical blueprint for doing things differently.
Chapters:
00:00 The Audit That Changed Everything
00:26 Introduction to Brian Duclos
01:16 From Accounting to Benefits Leadership
04:16 Why Brian Left Internal Audit to Fix Benefits
08:09 The Advantage of a Non-Traditional Background
11:05 Challenging Industry Assumptions
14:09 A Case Study in Benefits Innovation
18:13 Why Operational Excellence Matters
20:34 Building Innovative Benefits Strategies
21:53 Start with the Data
24:01 Turning Insights into Action
25:36 Getting Team Buy-In for Change
29:13 Psychological Safety and Innovation
30:12 How to Sell New Ideas to Leadership
33:00 Building the Executive Business Case
34:56 Vendor Accountability and Performance Guarantees
38:00 Finding Hidden Costs in Your Health Plan
39:53 Following the Data to Better Outcomes
43:10 Eliminating Misaligned Incentives in Healthcare
45:12 Contracting, Transparency, and Employer Leverage
47:42 Choosing the Right Advisors and Partners
49:36 What Industry Conferences Actually Teach You
51:33 The Traits of Successful Benefits Leaders
53:15 Brian's Framework for Driving Change
55:10 Final Advice for Benefits Professionals
56:49 Closing Thoughts