In this episode of Beyond the Image, host James Patrick chats with fellow commercial photographer Ian Spanier about the development of his career and brand.

Ian majored in photography in college and worked as a photo editor for a variety of publications in New York before he launched his own photo career. Self-taught as a photographer, he has gone on to work for clients including MTV, Comedy Central, HBO, Shape Magazine, Muscle & Fitness, Psychology Today, Oxygen Magazine, Time Inc. and more.

In addition, Ian has grown into a speaker and educator sharing his technical and business insights with appearances at PPA, NY Photo Expo, Canon and B&H Photo.

During this interview, James and Ian discuss the importance of learning the business side of photography, how to develop a visual identity as a creative professional and the importance of continuous brand development.

Ian Spanier's upcoming speaking engagements include: - Jan 29, Canon Costa Mesa - Feb 12, Canon Burbank - Feb 26, Canon Costa Mesa - Mar 14-15, Salt Lake City at Pictureline - Mar 25-29, Santa Fe Workshop

Fore more information on Ian, his work and his upcoming workshops please visit IanSpanier.com or check him out on Instagram @ianspanier

Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists.

Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com

Thanks for tuning in!