Our guest Billy Boughey, is a legendary emcee, free style rapper, former professional baseball player and author of the new book Culture Reconstructed: A "Start-Where-You-Are" Guide to Building a Culture of Impact.

In this episode of Beyond the Image, host James Patrick and Billy discuss what the characteristics of true leadership are, how to craft better conversations for the future of yourself and your brand, and the necessary elements of an effective culture within your business.

Listeners can connect with Billy on Instagram @BillyBoughey

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