In this episode of BEYOND THE IMAGE, host James Patrick discusses the difference of earning media traditionally by getting published in print magazines (or even newspapers) versus the new trend of earning digital media features or even social media features.

But which is right for you? It all comes down to your goals and reasons behind getting published or earning media?

Do you want to earn media because it would simply be really cool and something you can personally be proud of? Do you want to earn media because it would validate your brand and give you authority and strong positioning? Do you want to earn media because it would drive more traffic into your lead system so you can increase your sales? Or is it a combination of the above?

James Patrick dissects each of these goals and discusses why "getting published" carriers new meaning in 2020 and the amazing benefits of earning digital media features.

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