Facebook Advertising can be complex, confusion and often overwhelming. But it does not need to be.

In this episode of Beyond the Image, host James Patrick chats with Bob Regnerus, the author of the Ultimate Guide to Facebook Advertising (4th Edition) on how to build the right ads, at the right time for the right audience.

In this episode, James and Bob discuss how advertising fits into an entrepreneur's overall marketing strategy and the essential facets that need to be understood before one begins to run ads.

Listeners can learn more at UltimateFB.com

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