Last week Apple announced that is was going to launch a subscription option to allow content creators to charge subscribers for all or some of their content (or to create exclusive content just for paid subscribers). This is a massive shift in a platform that has always been free.

The cost to creators, however, is $19.99 a year plus 30% of any sales to Apple. Many entrepreneurs and podcasts might see this as just the cost of doing business.

But hold the (mobile) phone because Spotify is striking back announcing that they too are launching a subscription platform to allow podcasters to charge for access to their shows. The difference? There is no fee to do this and Spotify will not take any percentage of sales.

Listen to this episode Beyond the Image for most information and to begin the conversation on what this could mean for the future of podcasting.

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