Last week when returning home from the gym, I saw a salesman walking up to my door. Instead of stopping, I sped up to past my house and drive around the block in hopes that he would be gone when I return. This got me thinking about sales and inspired this conversation today.

IN THIS EPISODE

• Hear the story of a salesman at James' house.
• The discomfort around sales and how to fix it.
• How to not fit into the stereotype of a typical salesman.
• The FOUR pillars of sales.
  • We are offering something that we know people want.
  • We believe in what we're offering.
  • We care about the people we are offering it to.
  • We will give in order to receive.

"Sales is not a one-way relationship. Sales is a two-way channel."

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