My guest today is no stranger to the Beyond the Image podcast, most of my audience, and our FITposium alumni. Billy Polson has been within our community for several years now and has been a presenter at our FITposium conference for several years. He is the Founder of The Business Movement and the Founder of DIAKADI, which is a fitness studio that has won best studio in San Francisco 15 of the 17 years it has been open. We are diving into why you should be different, especially now more than ever.

"Don't be what everyone is, be what no one is."

IN THIS EPISODE

• Why we need to stay focused on differentiation, especially in 2022.
• The 3 categories when it comes to being different.
• Making sure you gather feedback from your clients.
• The importance of knowing what's going on in your market.
• Getting out of your normal routine to gain creativity.
• Including the love languages in your marketing.
• Why you should know your target client.
• The power of brainstorming.
• How to really sell your products.
• Stop the scroll.
• What you should be doing in the upcoming months.
• What's coming up for he fitness industry.

Connect with Billy

Website: thebusinessmovement.com

8 Week Work Group: www.thebusinessmovement.com/workgroup-coaching-programs

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com