Do you ever watch Seinfeld? I have a favorite episode. The one where Jerry's at his apartment and a telemarketer calls him. He responds and says. "You know I'm really busy, can I get your home number and I'll call you back later?" The telemarketer says no. Jerry says, "Oh why? You don't want people calling you at home? Now you know how I feel!"

I love this scene so much because it is what I wish I myself could do, have the quick wit. Unfortunately, when it comes to being sold or marketed to, I don't have that quick wit. I just tend to run away from sales people.

In today's episode we are going to talk about how you need to stop selling and why you need to start earning sales.

"What sales is becoming, what sales always needed to be, is building great trust, building a strong rapport, building an unfathomable resonance with your audience."

IN THIS EPISODE

• How James has avoided sales people in the past.
• The attributes behind earning sales.
• What sales really is.
• 3 pillar approach to sales - ARC.
• Serving our clients vs. selling to our clients.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

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