Important question for my listeners: I'm wondering if you are the type of person who buys olive oil at the grocery store, brings it home, takes the lid off of the purchased olive oil and then proceeds to pour the olive oil into your own glass olive oil bottle? The ones at restaurants with the aluminum spout tops. Are you this person? Because I am this person.

There's nothing wrong with the glass bottle that the olive oil comes in from the grocery store. I just feel the need to put it in my own glass bottle.

Second question: Have you ever tried to pour the olive oil from the store into your glass bottle which has a very thin top? It's very difficult and if you happen to miss, goodluck trying to clean that off. So what do you use? A funnel, of course. That way you can generously pour your olive oil into the funnel and into the glass bottle.

I was thinking about the different types of funnels I use. Like the different ones for my pour-over coffee in the mornings. We use funnels all the time. But when it comes to business and we talk about funnels, all of a sudden it becomes very confusing and mystified.

Today, we're talking about simplifying funnels.

"A funnel is a system of bringing leads in, nurturing those leads, and converting some of those leads into sales."

IN THIS EPISODE

• Simplifying how you think about funnels.
• How funnels are monetized.
• Different kinds of funnels.
• Why funnels can be confusing.
• What is a funnel and what are its 3 parts?
• Figuring out how your customers move through your funnels.

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