I still remember the first scene I ever saw in a horror film. I must’ve been around 5 years old and my parents were watching The Thing. Not the original, but the John Carpenter remake from 1982. They did not allow me to watch this movie, but little did they know that I was sneaking out of my room and trying to peer around the corner of a wall so I could see a portion of the television screen. 

 

My 5 year old could not handle it. I eventually saw the whole movie when I was older. It has one of the best taglines I’ve ever seen. A tagline is the caption that goes near the title on the poster of the movie and you see it in the cinema. It peeks your interest and raises your curiosity. The tagline for The Thing: Man is the warmest place to hide.

 

Similar to movie taglines, the hooks we use when pitching to media outlets can help our pitches stand out or blend in.

 

In this episode, we’re going to talk about how to write your hooks for pitching to media outlets that stand out so you can get published. 

“What are the questions you get asked the most?”

IN THIS EPISODE

• What you’re really pitching when you pitch media outlets.
• How to know what content and topics to pitch.
• Standing out.
• What a hook is and how to make an attention-grabbing one.
• Turning your ideas into things that create interest.
• What you need to understand about writing hooks.

Connect with James 

Website: jamespatrick.com

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Text me marketing questions @: 480-605-3254 

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