Beyond the Image Podcast

BTI #389: Creating Cult-Like Customers with Bebe Roxana


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My guest today is Bebe Roxana. She is the founder and owner of Cult of Coquette. Bebe was actually the first commercial client that ever hired me to shoot advertisements for them and today we are diving into her journey from owning a brick and mortar business to launching her own fashion line exclusively online.

"You never get a second chance for a first impression."

IN THIS EPISODE

  • Bebe's story and how it all started.
  • What it means to be intentionally vegan.
  • The strategy behind Bebe's beginnings and how she made it through the 2008 recession.
  • Employees and entrepreneurs.
  • The reason behind the name and why it's important.
  • Overcoming problems in real time.
  • Focusing on customer experience and making it unique.
  • Managing expectations when you use influencer marketing campaigns.
  • Running ads and knowing your audience.
  • Where the brand is going and what to be ready for in the coming recession.

I'm giving away a FREE half-day photoshoot! Buy my new book that is NOW AVAILABLE ON AMAZON called Fit Business Online. You can find it on Amazon. Screenshot your receipt or the book once you buy it and tag me on Instagram @jpatrickphoto for a chance to win a FREE half-day photoshoot!

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Bebe

Website: www.cultofcoquette.com

Instagram: @cultofcoquette

Personal IG: @beberoxanna

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

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Beyond the Image PodcastBy James Patrick: Photographer, Marketer, Storyteller

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