In today's episode, Allan and Eric discuss the importance of pricing in the pest control industry. They highlight how pricing can serve as a marketing tactic, communicating the quality and type of services a company offers. 

Topics include:
Introduction (0:00)
Pricing question from the Bug Bux Facebook group (2:13)
How pricing affects long-term goals (6:40)
Price increases are necessary for business sustainability (11:35)
Pricing is a marketing tactic (20:13)

In today's episode, Allan and Eric discuss the significance of having signed service agreements for pest control companies.  Having signed agreements ensures clarity and understanding between parties, and also provides protection from liability. 

Topics include:

Introduction (0:00) 

Essential clauses for pest control service agreements (4:05)

Importance of clear service agreements (5:14) 

Building credibility (11:28) 

Agreements and contracts (17:05)

Walk through the service agreement confidently (19:12)

From humble beginnings during the Great Depression to becoming a multi-million dollar enterprise, Sprague Pest Solutions has overcome numerous challenges and embraced change. In today's episode, Allan and Eric welcome AJ Treleven. AJ is the Director of Operations at Sprague Pest Solutions and he shares the remarkable story of his family's generational growth in their family business.

Topics Include:
AJ’s extensive experience and expertise in the pest control industry (1:45)
Generational growth in family business (5:09)
Embrace diversity within your organization(13:11)
Quality control is a top priority (18:00)
Importance of pest control compliance (21:00)
Family business emphasizes stewardship (30:09)
Industry growth allows for generational success (36:50)

Creating measurable marketing accountability is crucial for PCCs to track the performance of their marketing efforts and ensure that they are achieving their goals. In today's episode, Eric provides a step-by-step guide on how to create a high-level, high-accountability relationship with your marketing team.

Topics include:

Create measurable, accountable marketing relationships (1:54)

Qualified lead ratio is important (5:31) 

Efficiency vs speed in marketing (10:44)

Understand lead goals and phasing (18:04) 

Forecast lead performance using data (24:12)

Measure performance for company success (28:30)

The pest control industry offers a range of opportunities for individuals to build successful careers. In today's episode, Allan and Eric discuss their gratitude for the pest control industry and the opportunities it provides. They also highlight the various career paths and growth opportunities that the industry offers, even for individuals without extensive education or experience.

Topics include -

Stable industry with growth opportunities (2:30)
Pest control industry has low barrier to entry (5:33) 
Service is key for success (11:41) 
Networking and community are valuable (21:18)
Purpose and networking in the industry (23:48)

What are your biggest hurdles for business growth? In today's episode, Allan discusses things that pest control companies should be focusing on during this time of year when business tends to slow down. Prioritizing important, non-urgent tasks such as training, employee reviews, and system reviews is crucial for success.

Topics include:
Make a list of things to be done (3:19)
Cleaning and maintenance (6:48)
Focusing on business needs (11:48)
Scaling a company (12:29)
Knowing Your Numbers (16:07)
Don't settle for really low goals (21:32)

In today's episode, Allan and Eric discuss a question posted in the Bug Bux Facebook group regarding subscription-based billing. There are many pros and cons to help you decide if this is a route that will work for your pest control company.

Topics include:

Subscription-based services and customer retention (3:10)

Long-term vision and strategy (8:19)

Implementing changes in your PCC (16:11)

Subscription-based billing and its benefits (20:30)

In today's episode, hosts Allan Draper and Eric Bassett discuss the importance of maintaining and nurturing relationships in the pest control industry. They emphasize the need to keep in touch with contacts made at events like PestWorld, whether they are vendors, presenters, or fellow pest control owners.

Topics include:
PestWorld recap (2:11)
A relaxed and enjoyable PestWorld (6:11)
Networking benefits (8:41)
Choose vendors wisely, prioritize relationships (13:20)
Align with vendors who share values (17:07)
Importance of PestWorld for networking and industry potential (23:34)
Join Bug Bux Facebook group for feedback (26:14)

Consistency in service protocols is crucial to maintaining a positive customer experience. In today’s part 2 episode, Eric continues to discuss the topic of retention, discussing tips 6 through 10.

Topics Include:
Communication with customers (4:51)
Providing value to customers through technician execution (7:43)
Setting expectations and obtaining reviews (10:12)
Customer loyalty letters, and reviews platform (14:57)
Improving customer service (23:55)
Handling customer cancellations (26:59)
Improving customer retention through data analysis (33:43)

In today’s episode, Eric welcomes Chris Anderson. Chris is the Co-founder and VP of sales at Applause. Eric and Chris discuss the concept of using feedback to improve service quality, and how to motivate technicians to perform better.

Topics Include:
Providing quality service and feedback (0:29)
Employee engagement(3:28)
engagement drives performance and growth (6:02)
Tracking Google Reviews (11:58)
Employee engagement and motivation (17:14)
Creating a culture of feedback (20:47) Upselling and customer engagement (27:33)