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Build A Brand That Speaks To Your Ideal Customer
š° Join our Free OWNR OPS Skool Community to grow your local service biz: ā”ļø https://skool.com/ownrops
Trades businesses often believe branding is just a logo or a truck wrapābut what if your brand could become your biggest growth driver?
Austin Gray interviews Brian Sooy, a certified brand architect, StoryBrand consultant, and 30-year branding veteran who has helped hundreds of blue-collar businesses build brands that stand out, scale, and sell.
Together, they explore:
- The biggest branding mistakes service companies make
- Why your brand starts with messagingānot visuals
- How to reposition your brand without starting from scratch
- The power of storytelling, emotional hooks, and customer-driven messaging
- Brianās CARE framework: Clarity, Alignment, Relevance, Experience
- How Bear Claw is evolving from āland servicesā to āland beautificationā
- Why branding is the foundation for premium pricing and team attraction
Whether you're just getting started or refining your message after years, this episode is packed with branding clarity and practical direction for the trades.
Ready to make your brand famous? Tune in now.
š Follow Brian Sooy:X (Twitter): https://x.com/briansooy
LinkedIn: https://www.linkedin.com/in/briansooy
š Free Resources from Brian:
ā Blue Collar Branding Checklist + Ella: https://drive.google.com/file/d/1veFd4KPXgltFxFnvS4y3L-6KX140H6YF/view?usp=sharing
š Brian Sooyās book Blue Collar Branding drops July 22 ā a clear guide to help blue-collar businesses stand out.
šTry Ella AI for free for 14 days: https://www.atomicelevator.com/bluecollarbranding
š Try StoryBrand AI ā 7-Day FreeTrial: https://go.aespire.com/sbai/
š Follow Austin Gray:
X (Twitter): https://x.com/theownerop
Have a business question? Text 970-585-OWNR and we'll answer in live Q&A in a future episode!
š„ Mentioned in This Episode š„
We use Jobber to manage our quoting, scheduling, & invoicing
ā”ļø Get 20% off your first 6 months here: https://go.getjobber.com/ownrops-spotify
š Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
š Get ranked #1 On Google With Stryker Digitalā SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
š° Sign up for the OWNR OPS Newsletter: ā ownrops.com/newsletter
Donāt forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!
View all episodes
By Austin Gray @theownerop
5
2828 ratings
š° Join our Free OWNR OPS Skool Community to grow your local service biz: ā”ļø https://skool.com/ownrops
Trades businesses often believe branding is just a logo or a truck wrapābut what if your brand could become your biggest growth driver?
Austin Gray interviews Brian Sooy, a certified brand architect, StoryBrand consultant, and 30-year branding veteran who has helped hundreds of blue-collar businesses build brands that stand out, scale, and sell.
Together, they explore:
- The biggest branding mistakes service companies make
- Why your brand starts with messagingānot visuals
- How to reposition your brand without starting from scratch
- The power of storytelling, emotional hooks, and customer-driven messaging
- Brianās CARE framework: Clarity, Alignment, Relevance, Experience
- How Bear Claw is evolving from āland servicesā to āland beautificationā
- Why branding is the foundation for premium pricing and team attraction
Whether you're just getting started or refining your message after years, this episode is packed with branding clarity and practical direction for the trades.
Ready to make your brand famous? Tune in now.
š Follow Brian Sooy:X (Twitter): https://x.com/briansooy
LinkedIn: https://www.linkedin.com/in/briansooy
š Free Resources from Brian:
ā Blue Collar Branding Checklist + Ella: https://drive.google.com/file/d/1veFd4KPXgltFxFnvS4y3L-6KX140H6YF/view?usp=sharing
š Brian Sooyās book Blue Collar Branding drops July 22 ā a clear guide to help blue-collar businesses stand out.
šTry Ella AI for free for 14 days: https://www.atomicelevator.com/bluecollarbranding
š Try StoryBrand AI ā 7-Day FreeTrial: https://go.aespire.com/sbai/
š Follow Austin Gray:
X (Twitter): https://x.com/theownerop
Have a business question? Text 970-585-OWNR and we'll answer in live Q&A in a future episode!
š„ Mentioned in This Episode š„
We use Jobber to manage our quoting, scheduling, & invoicing
ā”ļø Get 20% off your first 6 months here: https://go.getjobber.com/ownrops-spotify
š Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
š Get ranked #1 On Google With Stryker Digitalā SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
š° Sign up for the OWNR OPS Newsletter: ā ownrops.com/newsletter
Donāt forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!
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