In this Social Media Decoded episode, entrepreneur, professor, and coffee shop owner Tahnee Hipel shares how to build a feel-good business that balances profit with purpose—without buying into hustle culture. We dig into aligning your brand with your values, telling authentic stories on social, avoiding burnout, and turning clarity + consistency into cash (even if you’re pivoting or re-igniting your spark at 40+).

Getting started (or restarted) with your personal brand—without feeling fake or forced

Instagram (Tahnee): @tahneeunlimited

Women entrepreneurs, creators, and small business owners who want sustainable growth, brand alignment, and marketing that feels good and performs.

Stay inspired and get daily visibility tips—follow Michelle everywhere:

feel-good business, ditch hustle culture, authentic marketing, personal branding for entrepreneurs, values-based business, women entrepreneurs over 40, avoid burnout in business, balance passion and profit, social media storytelling, brand alignment, sustainable growth strategies, purpose-driven business, rebuild your brand, mindful entrepreneurship, routines for entrepreneurs,

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