What’s the real reason some investors thrive year after year, while others quietly fade away? In this episode of The Land Academy Show, Steven Jack Butala and Jill DeWit peel back the curtain on what they believe is the ultimate X-factor in building a sustainable, successful land business—and it’s not a secret software or sales tactic – it’s community. From flying solo with just a notepad and one helpful “Debbie,” to building a thriving support network for Land Academy members, Jill shares the power of having people to call when things get tough. Plus, they dig into the right (and wrong) ways to use social media, and how authenticity can boost your credibility and your sales.