One of the best parts about being in charge of your own copywriting career is that you get to choose the type of work you want to focus on.

In this laser copy coaching session, our hosts are joined by CCA Student, Kory, who has a desire to become specialized in email marketing, but is unsure how and where to start finding clients with his limited experience. Listen in to find out how opting in to an abundance of email will inspire your value-based pitches.

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Mentioned on this Episode

• Marketing School Podcast
• The Digital Marketer Podcast
• Stacked Marketer
• Hubspot Email Marketing
• The Art of Online Business Podcast

Related Links

• Ep. 84: When to Break the Copywriting Niche Rule

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When you’re building your own copywriting business, it can be hard to know how to manage your time. People often like to spend time on tasks that feel comfortable (like finding the perfect URL…), even though it’s not actually moving the needle forward in your business.

In this episode, Nicki and Kate highlight some of the common time wasters, provide insight into the activities that are almost always business builders, and remind us to continually evaluate how we are using our time.

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Related Links:

• 5 Easy Tips for Maximizing Your Time
• Amp Up Your Copywriting Productivity with Ultra Scheduling

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One of the wonders of a copywriting career is how versatile and flexible it can be. But having so many opportunities and so much freedom can feel overwhelming, especially when you don’t know which direction is best to take.

Today, Nicki and Kate answer the long standing debate once and for all: Is it better to focus on on-staff or freelance copywriting careers? The answer is not as black and white as you might think…

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Mentioned on this Episode

• Ep. 56: What is a Copywriting Test and Should You Do One?
• Ep. 49: How to Build Your Own Benefits as a Freelancer

Related Links

• Freelance Copywriter Benefits: How to Build Your Own Benefits Package
• Is it Better to Be an On-Staff Copywriter or a Freelance Copywriter?

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When transitioning to a copywriting career from a long-term position elsewhere, it can feel challenging to break away from the rigid structures you are accustomed to.

In this laser copy coaching session, our hosts are joined by CCA Student, Felicity, who has worked in health care for 20 years, and is struggling for ways to expand her creative thinking in a brand new industry. Listen in to learn how lowering the pressure on yourself and giving yourself permission to work in an entirely different way can unlock your creativity.

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Mentioned on this Episode

• Spotify Workday Lounge Playlist

Related Links

• The Copywriter’s Creativity Problem

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When you’re building your copywriting business, it can be easy to while hours away working on tasks that aren’t actually driving you any closer to your goals. Often if we are feeling a little bit of resistance about taking the next step, we default to doing the stuff that doesn’t have as much of an impact, like posting on Instagram or dare I say watching Netflix!

Once you do start taking your business seriously, even though it may feel uncomfortable at times, you will transition from having a hobby to having a business. In today’s episode, Nicki and Kate discuss how putting on your CEO hat can truly propel your business forward and at least double your income.

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Mentioned on this Episode

• CCA Core Training Module 0 Video 4 ‘Fight Resistance-and Win’ (For CCA Students)

Related Links

• Frustrated or Fearful? How New Copywriters Can Fight Resistance

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The idea of traveling the world while working is a distant dream for most people. But one of the best things about a freelance career in copywriting is that you have the flexibility to hop on a plane with your laptop whenever you want.

In this episode, we are joined by one of our star CCA students, Chris, who was determined to take advantage of the digital nomad lifestyle. Listen to Chris share his journey of building a successful business while traveling, his practical tips for managing workload, and his advice for anyone hoping to move their business toward an agency model.

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Related Links

• 7 Tips to Living the Digital Nomad Lifestyle as a Copywriter
• 6 Must-Pack Items to Write Copy Overseas
• Is it Really Possible for Copywriters to Work Entirely Remotely?
• Ep. 68: Learning to Embrace the Flexibility of Copywriting

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A creative review is essentially a meeting designed to present your work to project stakeholders, discuss it, and leave with clear next steps on refining the project to be the best possible version it can be. Sometimes it’s just you and your client. Sometimes it’s you, your design partner, a marketing manager, project manager, and others involved in the project.

You review the creative brief, so every one is on the same page and reminded of the project goals. Listen in to hear why Nicki and Kate call this task essential, and the best way to make it happen!

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There are times when copywriting inspiration turns into copywriting comparison, and it can happen quickly before the person consuming that information even knows what is happening. But it’s important to recognize when your information intake makes you feel bad about yourself or your business or your life, and pay attention to the triggers.

Nicki and Kate take time to discuss how this has happened to them (it happens to everyone) and the strategies they use to combat those negative comparisons and how keep them from stealing their energy.

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When you are approaching a project and have a blank page in front of you it can be overwhelming, so starting with a jumping off point for your project is key. The creative brief will act as a roadmap for the project. In this episode Nicki and Kate discuss how to best use that roadmap and what tools CCA students have best convey the message and achieve the goal that has been laid out for them.

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Mentioned on this Episode

• Ep. 70: Tips for Tackling Blank Page Syndrome

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Before joining the Comprehensive Copywriting Academy, Amy had tried numerous jobs. But she hadn't found the one that made work-life balance actually achievable. She wanted to earn the income she needed for her family, but her far bigger goals were having a job where she was able to relax and control her own day.

Listen in to hear Amy's story, including her advice for introverts, as well as tips for combatting resistance and reaching your goals.

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Mentioned In This Episode:

Amy's Portfolio

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