Many believe buying a franchise is an easy way to make money. Opening a franchise can indeed be a lower-risk way to start a business, and it can be pretty profitable, but it's not for everyone.

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First, there are several hoops you'll need to jump through if you decide to invest in a brand. Plus, there's always the question of which brands to choose among the many brands out there. What if you make the wrong choice?

In this episode, Erik brings in Brian Beers for the second time. Brian is an entrepreneur, investor, and host of the Business with Beers podcast. He helped grow their franchise auto repair business into an enterprise with multiple locations, and he's now on a mission to help others build a fortune through franchising.

Join Erik and Brian to discover the mistakes and lessons learned in buying into the wrong brands. They also talk about a robust influencer marketing model and the support provided by this new brand that Brian has invested in.

If you want to grow your wealth through franchising and learn what to look for in a brand before you invest in it, today's episode will give you fresh insights from someone who knows what it takes to build a franchise empire.

"I think a franchisor should be bringing in tons and tons of thought leaders whether it's in person, or digital, or it's the founder doing it, but someone's got to help coach people." - Brian Beers

In This Episode:

- What is Brian Beers known for?

- Is it easy to make money in the automotive industry?

- Why would someone with an existing brand choose a second one?

- How do you know what you are good at and not good at?

- What was different about Brian's process in buying his next brand?

- What qualities should you look for in a franchisor before investing in a brand?

- Should you be concerned if a brand wants to sell to private equity in 5 years? Would you want them to be honest about it?

- What are some of the things Brian likes in his new brand?

- What is the benefit of hiring thought leaders?

- What does Brian's new brand do to help their franchisees and investors be more semi-absentee?

- A brief background about That 1 Painter and why Brian chose to invest in this brand

And more!

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Front Street Equity Partners - https://www.frontstreetep.com/

🌐 Tribe of Investors - https://tribeofinvestors.com/

🌐 HOW THIS FRANCHISEE BOUGHT 15+ EXISTING LOCATIONS USING SELLER FINANCING - https://franchisesecrets.com/podcast/how-this-franchisee-bought-15-existing-locations-using-seller-financing/

Connect with Brian Beers:

🌐 Website

💼 LinkedIn

X - @brianbeers

Connect with Erik Van Horn:

🌐 Website

📷 Instagram

👍 Facebook

👥 Facebook Group

💼 LinkedIn

🎥 YouTube

Ⓜ️ Medium