Builder Funnel Radio

If you're using social media to elevate your contractor business, you're already a little ahead of the game. But are you just using it to generate leads? Because social media can do so much more than that.

https://info.builderfunnel.com/builder-funnel-radio/social-media-branding

Taylor breaks down the latest on the trade war between the US and China, why low mortgage rates are boosting the economy, the best remodeling project for ROI in 2020, and more.

Subscribe to The Construction Cut Newsletter: http://bit.ly/38iPn30

Launching 1/20/20: the latest podcast from Builder Funnel Radio. Join your host Taylor Rennick for everything you need to know about the construction world in 15 minutes or less, every Monday morning on Builder Funnel Radio.

This week, Spencer is joined by Mike Foti, a construction blogger extraordinaire. We know writing and editing blogs is not everyone's idea of fun. But increasing traffic to your website is fun, and so is building trust with leads before you even speak with them. When you're a home builder or remodeler, educating your audience is what blogging is all about.

Learn more about blogging and Mike's work here: https://info.builderfunnel.com/builder-funnel-radio/edutaining-leads-through-blogs

Spencer is a big believer in continuous growth, whether in your business or your personal life. As such, he reads dozens of books every year, which puts him in an excellent position to recommend a few of his favorites for you to read in 2020.

Check out the full list here: https://info.builderfunnel.com/builder-funnel-radio/2020-book-recommendations

There is often an antagonistic relationship between architects and builders. Even though historically speaking, the architect was always a builder too. According to our guest David Supple, the schism between designer and builder is a recent one, and the confusion surrounding the two has harmed both the industry and client satisfaction.

For more resources: https://info.builderfunnel.com/builder-funnel-radio/history-design-build

We asked 102 professionals in both home building and remodeling what their marketing plan looks like for 2020. this information is vital for understanding the industry around you and how you stack up to your peers.

Download these FREE reports for the inside scoop on what the other guys are doing, and to improve your marketing efforts in 2020.

Subscribe and check out our full report here: https://info.builderfunnel.com/builder-funnel-radio/state-marketing-construction

Daniel Allen is the co-founder of Trademutt, an Australian clothing company dedicated to making colorful, zany work shirts that start meaningful conversations about men's health and suicide prevention — particularly in the construction industry. Five percent of all Trademutt's profits help fund a discreet, free text-based service that connects those seeking help with psychologists 24/7, called This Is a Conversation Starter.

Check out our show notes to subscribe and for helpful resources: https://info.builderfunnel.com/builder-funnel-radio/mental-health-awareness-construction

-- Why Should Home Builders and Remodelers Use Analytics Tools? --

Why use analytics tools? The short answer is, to see the ROI on your marketing methods. But there is so much more to it than that.

Spencer is joined by Taylor Rennick, Client Success Manager and Inbound Marketing Strategist at Builder funnel, to discuss analytical tools and how they help your company strategy.

Topics covered: a deep dive into the importance of analytical tools, which tools to use (including several free options), and the best ways to use your analytical tools to track ROI.

According to Patrick Camuso, CPA, if you're just now getting to your 2019 tax return, your window of opportunity to plan is already over. Tax returns are historical; all it is is looking back at the year passed. But proper tax planning is proactive and is done before the tax year even begins. Returns are about the past. Planning is about the future.

In this episode, Patrick gives us insight into the world of a CPA, so you can begin considering a plan for 2020's tax plan (and write-offs) right now. To bolster your plan and get you thinking, Patrick gives a couple of excellent tips on preparing for the year ahead.