Builder Funnel Radio

Can community events boost new home sales?

The answer is a resounding yes. On this week's episode, Spencer is joined by Sarah Titus and Marissa Roden, the marketing team at Eastbrook Homes in West Michigan.

Sarah and Marissa have been organizing free community events in West Michigan to get people in their homes and boost their sales. These events include sneak peeks, educational seminars, grand opening parties, summer picnics, and a big annual celebration — all free events, often involving non-profits and food galore. These events get community members to come together, have a good time, and in effect, buy homes.

Taylor Rennick joins Spencer on Builder Funnel Radio this week to discuss tariffs and their disproportionate effect on the construction industry.

At first glance, tariffs seem like they should be outside the scope of worries for home builders and their marketers. But recent events have shown us otherwise. A trade war with China is in full force right now, and as a result, many of the imported materials home builders and remodelers need, such as wood and metals, have become exceeding costly.

In this episode, Spencer hosts David Gerstel. David is a seasoned vet in the construction industry. A published author and the head of several successful companies, David shares how to put systems in place so you can build a rock-solid estimate system (that you can charge for). Plus, how to drastically reduce your overhead and different ways to maximize profit.

Why is it important to have good images?

Surprisingly few companies consider photo and video to be a worthwhile investment. We are here to tell you that it is. In this episode, Spencer discusses the importance of professional photography (and videography) in the business of building and remodeling homes, and the leverage it could give smaller companies over the big guys in the age of the internet.

Chris Hartley is several things: a VP of Sales and Marketing, a public speaker (and trainer), and a Professional Builder Magazine 40 Under 40 winner.

Chris shares his expertise on a variety of essential topics, including emerging technologies for selling homes, the importance of company culture, and how reaching out to thought leaders is the first step to becoming a thought leader yourself. Chris also discusses the importance of personal branding and self-reflection in your career.

In Episode 58 of Builder Funnel Radio Growth Series, Spencer discusses the difference between branding vs. marketing and how many people (including Spencer himself) have been reluctant to embrace the importance of branding.

In 2019, why do Net Zero Buildings matter so much to Eric's mission of improving the climate change crisis?

Eric Corey Freed began his architecture career at age six while drawing better versions of his home on his father's RX pad. Since then, he's been passionate about sustainability- even before it was a trend. Learn more about green architecture and why it matters to all of us.

Tackle tough areas of your life that you would love to transform by altering your habits. Good habits are key to being consistent in anything you do. Sometimes we form, and act on habits that we don't even realize we have. We think our actions are intentional, but are they?

Rob Baugher brings 46 years of experience in the remodeling business to the Builder Funnel Radio podcast in this episode.

Over the past 46 years, Rob has owned 25 companies. Rob has an understanding and a passion for the remodeling business that rarely seen, and he shares with us some incredible gems on today's show.

In marketing, building, and in life - things change rapidly. The ability to learn quickly and adapt can mean the difference between staying afloat or going under.

In Episode 54 of Builder Funnel Radio Growth Series, Spencer talks about why it is so important to always be learning. As one of our Core Values at Builder Funnel, this principle has been a critical element to our team's growth.