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Building a $100 Million Brand, One Bridesmaid Dress at a Time
From $10 Instagram ads to a $100M brand, Birdy Grey scaled by focusing on what mattered most—its customers. Founder Grace Lee Chen shares how listening, testing, and staying true to her story turned bridesmaid dresses into a breakout business.
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By Shopify
4.5
369369 ratings
From $10 Instagram ads to a $100M brand, Birdy Grey scaled by focusing on what mattered most—its customers. Founder Grace Lee Chen shares how listening, testing, and staying true to her story turned bridesmaid dresses into a breakout business.
Subscribe and watch Shopify Masters on YouTube!
Sign up for your FREE Shopify Trial here.
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