In this episode, Justin Moore reveals how he built a $600,000 annual business from sponsorship coaching.

Justin walks me through his business - from the on-demand course and audit tool that bring in new clients, to his high-touch coaching program that transforms how creators approach brand deals. Then I help him map out a path to $2 million in revenue by leveraging his upcoming book and optimizing his funnel.

You'll learn about growing through referrals, using smart tools to attract ideal clients, and finding the balance between aggressive growth and keeping what works.

Timestamps:

00:00 Introduction

01:13 Revenue Growth: From $88K to $600K+

05:33 Building an Effective Marketing Funnel

09:01 Newsletter Growth Strategy

18:30 Creating Tools That Convert

22:12 How to Prioritize Tasks as a Creator

23:51 Transitioning from Side Project to Real Business

28:29 Setting Work-Life Balance Goals as a Creator

29:41 Using a Book to Scale Your Business

31:17 Will Writing a Book Hurt Your Business?

33:11 How to Package and Position a Book

35:25 Why Word of Mouth Matters for Books

39:39 Optimizing Your Revenue Streams

43:33 Top of Funnel Marketing Strategies that Work

01:00:12 Closing Thoughts

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Learn more about The Nathan Barry Show: https://nathanbarry.com/show 

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Website: https://nathanbarry.com 

Follow Justin:

Instagram: https://www.instagram.com/creatorwizard 

Website: https://www.creatorwizard.com 

YouTube: https://www.youtube.com/@creatorwizard 

X: https://twitter.com/justinmooretfam 

LinkedIn: https://www.linkedin.com/in/justinnmoore 

Featured in this episode:

Sponsor Magnet (Book): https://www.sponsormagnet.com 

Morning Brew: https://www.morningbrew.com 

Spark Loop: https://www.sparkloop.app 

Creator Network: https://creatornetwork.kit.com 

Pat Flynn: https://www.patflynn.com 

Jay Clouse: https://creatorscience.com 

Atomic Habits (Book): https://jamesclear.com/atomic-habits 

Dan Martell: https://www.danmartell.com 

Buy Back Your Time (Book): https://www.buybackyourtime.com 

Tiago Forte's Essay: https://fortelabs.com/blog/the-financial-reality-of-a-traditionally-published-book-a-complete-breakdown 

Bonnie Christine: https://www.bonniechristine.com 

Darrell Vesterfelt: https://darrellvesterfelt.com 

Brian Harris (Growth Tools): https://growthtools.com 

HubSpot: https://www.hubspot.com 

Buffer: https://www.buffer.com 

Creator Flywheels Course: https://creatorflywheels.com 

Highlights:

16:31 How to Make Money Online

19:55 Why Tools Are Great Lead Magnets

23:11 Time Management Tips for Creators

25:49 Getting Past Startup Trauma as a Creator

33:10 The Strategy Behind Successful Book Launches

48:45 Choosing Between Multiple Products vs One Focus