What's the secret to selling… without feeling "salesy"? And how do you create something that not only attracts dream clients… but keeps them coming back year after year?

In this episode, we dive deep into the mindsets and strategies that have kept Product Launch Formula (PLF) thriving for nearly two decades.

Join Chris, Dan, and I as we unpack the guiding philosophy behind PLF's success. We'll also share insights we discovered when rebuilding PLF from the ground up, including the key trait you can develop that has the potential to transform your business.

If you're curious about the future of launching (or want to discover the secret to effortless, natural selling), this episode is for you.

Listen in and discover:

• How to Keep Your Course Relevant for 20+ Years: We made some big shifts when rebuilding PLF this time around. We'll walk you through all the how's and why's.

• The Secret Ingredient: Why enthusiasm is the key to connecting with your audience – and keeping them engaged.

• Designing Courses That Inspire Action: Learn our approach to structuring courses that don't just teach… they actually empower students to get real-world results.

• The Real Purpose of a Sale: I reveal why the goal of selling isn't about the money… it's about something much more powerful.

• A Fast Track for New Course Creators: Discover the #1 way to start teaching online – even if you're just starting out.

… and more!

Whether you're new to online business or a seasoned entrepreneur, you'll walk away from this episode with fresh insights on selling, serving, and scaling your business with authenticity.

Plus, you'll get an inside look at the new PLF, built from the ground up to help you launch with confidence.

Learn more about the newest version of Product Launch Formula at http://www.getyoulaunched.com BONUS: Dare to Launch bonus content by going to DaretoLaunchShow.com/taco Hear more from Jeff YouTube - http://www.youtube.com/@productlaunch Instagram https://www.instagram.com/jeffwalkerco Got a question for us? Go to https://www.DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

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