What does it take to build a land business that survives any market? In this episode of The Land Academy Show, Steven Jack Butala and Jill DeWit get real about navigating downturns, bouncing back after setbacks, and why some gray hairs tell the best stories. From surviving two major crashes to explaining the ‘rule of quarters’ for profitable deals, this episode delivers tactical insight and unfiltered wisdom—plus a laugh or two about Neiman Marcus and classic cars. If you’re serious about lasting success in land investing, this is your blueprint. Listen in and learn why consistency, humility, and flexibility are the keys to thriving—no matter what the market throws your way.