In today’s episode of Live UNREAL, we’re diving into building a marketing-based real estate business, and how to master online marketing and social media channels. Jeff is joined on stage by Greg Erlanger, who has done a fabulous job building a business that’s driven solely by marketing. Greg is the co-founder of the #1 real estate team in Ohio, and in this one-on-one interview, he showcases his marketing prowess, discusses the most important channels agents need to be paying attention to, and the 22 aspects that need to be part of every agent’s marketing arsenal. You’ll also learn:

How Greg went from 500 to 1,300 units by leveraging marketing

Why hyper-local niche websites were so instrumental to Greg’s marketing success

How to make sure your website appears on the first page of Google’s search results 

The power of likability and authenticity

 

Quotes 

You can have the sexiest website in the world, but if it doesn’t have good SEO it’s not showing up on the first page of Google. -Jeff Glover  

You can’t not go into the marketing realm, not if you want to stay in real estate for the next 10-15 years. -Greg Erlanger 

 

Key Points 

Greg decided to get into a business partnership because he was thinking like an entrepreneur, not just a salesperson. Most solo agents wouldn’t choose to take a 50% pay cut, but Greg realized that getting into business with someone else would allow him to go and grow further. The flip-side of taking that pay cut is that you get to double your abilities. 

Build your marketing around something you’re passionate about. That’s the only way to stay consistent. Discipline can only take you so far. If you’re passionate about something, that’s what will keep you up till 2am working on it. 

 

The 22 Parts of an Agent’s Marketing Plan 

Develop your why, mission and unique value proposition

Create your brand identity, logo, slogan, trademark, and patents 

Brand marketing plan which includes a SWOT analysis (strengths, weaknesses, opportunity and threats)

Identifying audience targeting 

Lead generation marketing plan 

Marketing tools and third party resources 

Website landing pages

Seller and buyer value proposition and promotions 

New construction and development marketing 

Database marketing formula

Leveraging vendor marketing 

Online lead sources 

Agent to agent referrals 

Online referral sites and past client reviews

Institutional and promotional and direct and indirect

Content creation and marketing message 

The best video techniques and copywriting 

Radio, TV, billboard, and OTT marketing

Print, direct mail, and farming 

Recruiting marketing and building a brand within a brand 

Social media marketing

Drip campaigns, emails, text and CRMs