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Building a Mezcal Brand
Subscribe to The Stanza's weekly digest, sent every Friday: www.thestanzamedia.com
Find Mezcal Xaman: www.mezcalxaman.com
Connect with Mezcal Xaman on IG: @mezcal.xaman
Episode highlights:
- Navigating challenges unique to producing & selling mezcal
- Bringing Mezcal Xaman to European markets
- Competing against large brands
- Hosting exclusive "mini-festivals" to market the brand
- Building relationships with bartenders to grow brand awareness
- Advice for new alcohol entrepreneurs
Connect with me on IG/TikTok @thestanzamedia
View all episodes
By The Stanza
4.8
4141 ratings
Subscribe to The Stanza's weekly digest, sent every Friday: www.thestanzamedia.com
Find Mezcal Xaman: www.mezcalxaman.com
Connect with Mezcal Xaman on IG: @mezcal.xaman
Episode highlights:
- Navigating challenges unique to producing & selling mezcal
- Bringing Mezcal Xaman to European markets
- Competing against large brands
- Hosting exclusive "mini-festivals" to market the brand
- Building relationships with bartenders to grow brand awareness
- Advice for new alcohol entrepreneurs
Connect with me on IG/TikTok @thestanzamedia
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